Job Purpose :The purpose of the role as a ‘brand custodian’ of assigned brands is to assist in

planning, developing and implementing latest and appropriate marketing strategies/activities

including advertising and promotional activities in order to effectively build brand equity, augment

the sales of the goods and services and also meet company targets for growth in the market share and

improved profitability. Financial information :NAResponsibilities:PRIMARY RESPONSIBILITIES1.

Assisting in developing a long-range and competitive strategy for the designated brands.2.Preparing

an annual marketing plan and sales and profit forecast for each brand and implementing the plans and

achieving the goals.3.Collaborating with all internal departments and external partners for win-win

and mutual achievement of objectives.4.Aiding in developing brand identity where required or

obtaining brand guidelines from parent company where available and internally and externally

communicating related brand positioning and messaging to help inform the creative process and

championing the strict adherence to that positioning.5.Sourcing, selecting and leading the third

party brand communications support agencies (creative, PR, event, promotion and media) to develop,

organize and implement advertisements, merchandise, events and campaigns.6.Stimulating support

throughout the distribution channel (sales force and trade) for the brand and specific marketing

programs.7.Planning and implementing customer relationship management programs including loyalty

programs. 8.Gathering continuous intelligence on the brands’ equity and tracking performance

including closely monitoring sales, market share and consumer fundamentals, customer and dealer

needs, attitudes and behavior and new problems and opportunities.9.Managing both regular and need

based consumer research studies including identifying the research need, and sourcing, selecting and

leading the research agency/ies. 10.Doing regular competitive analysis to compare strengths and

weaknesses and anticipate and understand competitors’ plans.11.Initiating and overseeing product

improvements and new product developments to meet changing market needs.12.Being proactive towards

the market situation, anticipating trends and spotting changes and proposing enhancements or changes

in plans for the company to take advantage or defend itself effectively.13.Developing appropriate

pricing strategy proposals.14.Planning and managing all marketing resources according to agreed

budgets. 15.Optimizing the utilization of allocations and generating savings in the marketing

budget.16.Maintain administration and relevant reporting and information systems of the marketing

department.17.Writing and delivering periodic (e.g. monthly) updates of activities, plans and

achievements and other reports and presentations as and when needed.18.Documenting and obtaining and

managing relevant patents for all intellectual property.19.Assisting in planning and managing

internal communications and awareness of corporate direction, mission, aims and activities.

20.Functioning as the information hub for designated brand(s).ADDITIONAL RESPONSIBILITIES Any

other task as assigned from time to time.Educational qualification:MBA degree with major in

marketing.Practical knowledge of use of Microsoft Outlook, Excel, Word and PowerPointExperience :

5 years intensive brand management experience in a blue chip MNC reputed for its marketing

prowess.Special requirements :-Work requires willingness to work on a flexible schedule.-KSA driving

license -Proven ability to obtain visit visas for business travel to any continent - Fluency in

Arabic Language Competencies required :Should have demonstrated in work experience so far:-Leading

the complete brand equity management and consumer pull cycle (brand positioning immersion,

professional consumer research, 360 touch points media planning, integrated communication creative

development, in-market synchronized execution, market share and image performance tracking and

recommending improvements); -Honesty and integrity; not compromising principles and values in

challenging situations;-Long term orientation, championing company vision and brand equity as Brand

Custodian; -Able to provide leadership by leading the projects and discussions and convincing the

stakeholders;-Marketing planning, sales and financials forecasting ; -Sense of urgency;

-Prioritizing, multi-tasking, multiple projects management;-Being organized; -Natural seeker of

solutions, win-win outcomes; -Self-motivated, taking initiative; -Attention to detail, diligence,

strives for quality;-Information gathering, analysis and reporting; -Faultless written and verbal

English communication and presentation skills;-Working collaboratively in cross-functional teams in

both leadership and member roles;-Action and results focus, commitment;-Confident and sociable,

building contacts, relationships and network; -Active, energetic and passionate about work;-Willing

to travel and flexible about work hours/fluctuating workloads; -Hard core professional who can be

very strong in his convictions but also understand and manage the sensitivities of the people

involved.2 - 3 yearsBasic - Any Graduation , PG - MBA/PG Diploma in Business Mgmt

To apply for this job, contact us at:
Web site: http://www.zafco.com
 

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