Develop brand strategy and manage them in order to meet the brand objectives in line with the

company's vision, mission, strategy and brand objectivesResponsibilities:Brand EquityDevelop brand

communication which effectively reflects the brand objectives in order to build brand equityBrand

Health & StrategiesMonitor and manage brand health in order to meet all key brand health

indicatorsDevelop Brand strategies based on consumer insights from consumer research and Trackers

for KSA and International markets in order to improve brand healthNew Product Development (NPD) /

Brand Initiatives (BI)Manage and launch Brand’s NPD / Brand Initiatives in order to introduce new

products that meet the consumer needs and insightsMarketing Plan & BudgetImplement annual brand

plans and activities in order to meet the short and long term brand objectivesPricing &

ProfitabilityImplement price revisions to meet agreed gross margin targets of relevant stock keeping

unitsConsumer ResearchConduct consumer research whenever required based on brand issues and

opportunitiesConsumer ResearchConduct consumer research whenever required based on brand issues and

opportunitiesInternal Co-ordinationImprove and manage internal co-ordination with important

departments for timely executions of brand plans and actionsPersonality:- Self- driven,

results-oriented with a positive outlook- Thrives in an environment of high pressure- Mature,

credible and comfortable in dealing with peers- Well presented and business likeSpecific Job

Skills:- Able to clearly communicate both verbally and in writing- Experience in advertising or

brand management- Must be bilingual (English / Arabic)- Must be adept in use of Internet and MS

Office applications particularly Excel, Word, PowerPoint and OutlookCompetencies:- Integrity and

trust- Planning- Self development and motivation- Organizing, managing and measuring work- Personal

learning10 - 20 yearsPG - MBA/PG Diploma in Business Mgmt

To apply for this job, contact us at:
Web site: http://www.naukrigulf.com/ni/nijobsearch/job_details.php?f=190212000043&xz=11_0_15
 

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